Soderling to meet Almagro in Swedish Open finale

Tennis Betting Lines

07/17/2010 - Bastad, Sweden (Sportsbook Betting Lines) - Top-seeded Swedish stalwart Robin Soderling and Nicolas Almagro will square off in the Swedish Open final after each won their respective semifinal matches on Saturday.

Soderling lost the first set for the second consecutive day before rallying for a 4-6, 6-3, 6-2 victory over third-seeded Spaniard David Ferrer, who was 31-6 on clay this year coming into the match.

Soderling, the reigning Bastad titlist and two-time French Open runner-up, has gone the distance in each of his three matches in this tournament.

He will be looking for his sixth career ATP crown on Sunday in a battle against Almagro, who cruised past Spanish countrymate Tommy Robredo, 6-1, 6-3 on the red clay at Bastad Tennis Stadium in just over 68 minutes.

Robredo, seeded fifth, had won here in 2006 and 2008, but was no match for Almagro, who has yet to win on the tour this year, but has done so five times previously in his career.

Soderling is 3-2 all-time against Almagro, though the latter won in straight sets in Madrid earlier this year.

Wdogpile Tennis Betting News

<< Cubs seek another win over visiting Phils
(Sportsbook Betting Lines) - It's been all smiles for the Chicago Cubs on their current homestand and they'll go for a series victory this afternoon in the third test of a four-game series versus the Philadelphia Phillies at Wrigley Field. The Cubs o

<< Braves aim to bounce back against Brewers
(Sportsbook Betting Lines) - The Atlanta Braves can't afford to lose any ground in the competitive National League East Division. Tonight they have a good shot at bouncing back with Tim Hudson on the mound in the third test of a four-game series

<< Cards send Wainwright to hill vs. Dodgers
(Sportsbook Betting Lines) - Adam Wainwright will try to become just the second 14-game winner in the major leagues and remain perfect at home when he leads the St. Louis Cardinals into the third test of a four-game series tonight versus the Los Ang

<< Richard, Padres resume series vs. D'Backs
(Sportsbook Betting Lines) - Clayton Richard was bailed out by his offense the last time he took the mound. The San Diego Padres hope that Richard won't need the help when he gets the nod tonight in the second installment of a three-game series versus

<< Mets try to rebound against homestanding Giants
(Sportsbook Betting Lines) - The New York Mets are hoping something will give when they take on the San Francisco Giants Saturday night in the third installment of a four-game set at AT&T Park. New York has lost the first two games of this set

Reds starter Volquez takes ball vs. Rockies >>
(Sportsbook Betting Lines) - One-time Cincinnati staff ace Edinson Volquez makes a long- awaited return to the major leagues tonight, when the Reds host the Colorado Rockies in the middle game of a three-game series at Great American Ball Park. A 1

Astros vie to continue mastery of Buccos >>
(Sportsbook Betting Lines) - The Houston Astros can continue a season's worth of success against the Pittsburgh Pirates tonight, when the teams get together for the middle game of a three-game series at PNC Park. Houston made it seven in a row aga

Marlins ace Johnson squares off with Nats >>
(Sportsbook Betting Lines) - Josh Johnson can match a Washington pitching gem with one of his own tonight, when the Florida Marlins ace takes on the Nationals in the second test of a three-game series between NL East Division foes at Sun Life Stadium

Angels, Mariners continue set at Big A >>
(Sportsbook Betting Lines) - The Los Angeles Angels of Anaheim have owned the Seattle Mariners this season and they will try to continue that dominance tonight as the squads resume a four-game set at Angel Stadium. Following last night's 3-2 res

Twins hope to make up more ground vs. White Sox >>
(Sportsbook Betting Lines) - The Minnesota Twins will try to make up some more ground on the AL Central-leading Chicago White Sox, as the teams continue a four-game set tonight at Target Field. Last night, Joe Mauer had two hits, including a bi

Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.